Joe Palzkill, VP Sales & Business Development, Direct Tech
Posted May 16, 2011. While direct marketers and their suppliers have been preaching multichannel retailing for years, there's been a singular lack of attention given to back-end operations designed to support this new and more complex retailing environment. This could be the year that changes things.
Read this blog posting on retailonlineintegration.com for Joe Palzkill's comments on Back-end Systems for Multichannel Retailers.
Read the post.
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