Ray Goodman, Senior Vice President, Direct Tech
For direct and ecommerce merchants, the Internet brings opportunities for additional sales and another touchpoint to build relationships with customers. As Internet-based sales have risen to 50 percent of total sales or more for many companies, they’ve also introduced new challenges to demand forecasting and inventory management. Many traditional catalog merchants feel less in control of their inventory planning than in the past.
Read full article.
Learn how clients increase sales and profits with Direct Tech.