Direct Tech

• Return on Inventory Blog: The New Reality of Inventory Management
• Return on Inventory Blog: Be an Inventory Planning "Leader" Company
• Return on Inventory Blog: Planning for Inventory Returns
• Return on Inventory Blog: Common Inventory Processes for Retailers of All Sizes
• Return on Inventory Blog: Inventory’s Role in Contingency Planning
• Internet Retailers Invest in Inventory Planning
  Return on Inventory Blog
• Why measuring square inches still matters
  Return on Inventory Blog
• Back-end Systems for Multichannel Retailers
  Return on Inventory Blog
• The China (Sourcing) Syndrome
  Return on Inventory Blog
• Why Inventory Needs A Seat at the Table
  Return On Inventory Blog
• Strategies for Training Your Inventory Staff
  Return On Inventory Blog
• Inventory Best Practices for Online Retailers
  Return On Inventory Blog
• 4 Ways To Reduce Inventory Replenishment Time
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• 6 Inventory Management Best Practices
  Return on Inventory Blog
• The Perfect Inventory Storm
  Return on Inventory Blog
• Inventory Management Article - Ray Goodman
• Growing Profitability and Performance - Gardener's Supply Company
• The New Math - Ray Goodman
• A Small World - Paul Demery
• Focus on the Fundamentals - Ray Goodman

Return on Inventory Blog: Why measuring square inches still matters

     Joe Palzkill, VP Sales & Business Development, Direct Tech
Posted June 6, 2011. As catalog companies have become increasingly web-centric, the role of the catalog has shifted. For many of these companies, the catalog now functions primarily as a driver of traffic to a transactional web site.  This operational shift raises many questions for evolving companies, including whether there is still a need to perform merchandise and demand analysis by catalog page and product.   
Read this blog posting on retailonlineintegration.com for Joe Palzkill's comments on why measuring square inches still matters.
Read the post.