Joe Palzkill, VP Sales & Business Development, Direct Tech
Posted June 6, 2011. As catalog companies have become increasingly web-centric, the role of the catalog has shifted. For many of these companies, the catalog now functions primarily as a driver of traffic to a transactional web site. This operational shift raises many questions for evolving companies, including whether there is still a need to perform merchandise and demand analysis by catalog page and product.
Read this blog posting on retailonlineintegration.com for Joe Palzkill's comments on why measuring square inches still matters.
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